Roswell takes its association with flying saucers very seriously, and not seriously at all. Its annual UFO Festival fills the downtown area with alien-themed entertainment, costumes and visitors ready to embrace one of America’s most famous extraterrestrial legends.
The celebration mixes playful space-age spectacle with programs exploring UFO stories. Downtown attractions and the International UFO Museum add to the atmosphere, while individual events and participating venues have their own schedules and admission rules. The fun is in a whole town leaning into its otherworldly reputation.
The festival is typically held in July around the Independence Day holiday. General festival admission is free, although selected activities and museum visits cost extra. The map pin marks a downtown reference point near the UFO Museum, not the entrance to every event. Confirm the current schedule and venues before visiting.